by Greg Ippolito | May 20, 2021 | IMA Post
You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...
by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Erin Ippolito | May 23, 2017 | IMA Post
5 Steps to Understanding Your Brand’s DNA Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously,...
