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You’re Branding in the Past, Man

October 6, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

When It Comes to Diversity in Advertising, Avoid the Obvious

March 17, 2022April 22, 2021 by Greg Ippolito

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Categories IMA Post Tags advertising, coca-cola, customer experience, diversity, Heineken, marketing, social media, starbucks

5 Steps to Understanding Your Brand’s DNA

September 8, 2022May 23, 2017 by Erin Ippolito

How can you tell if your brand has the genetic code for greatness?

Categories IMA Post Tags adweek, brand id, branding, content marketing, digital branding, digital marketing, levi's, starbucks

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