You’re Branding in the Past, Man

You’re Branding in the Past, Man

You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...
5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously,...