What Changes Now for Facebook Advertisers?

What Changes Now for Facebook Advertisers?

What Changes Now for Facebook Advertisers? So, what changes now for Facebook advertisers? On Thursday, Mark Zuckerberg announced that the company formerly known as Facebook will now be called Meta. There will be a lot to unpack on this over the coming days and weeks,...
Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
The Year Everything Changed: 2008

The Year Everything Changed: 2008

The Year Everything Changed: 2008 It is pretty well understood and accepted that 9/11 changed everything. No other national event resonated as widely since the JFK assassination. In his novel Falling Man, author Don DeLillo wrote of the days that followed that...
Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When

Smart Marketing Leaders Know When to Say When Social scientists at Johns Hopkins University recently published a study that’s grabbing the attention of marketers throughout the country. In it, researchers observed and interviewed marketing leaders who run small...