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Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

Getting the Most Out of LinkedIn

November 10, 2022November 10, 2021 by Greg Ippolito

Take your B2B social media marketing to the next level — starting with LinkedIn.

Categories IMA Post Tags digital marketing, lead nurturing, marketing, mql, social media, social media marketing Leave a comment

When It Comes to Diversity in Advertising, Avoid the Obvious

February 2, 2023April 22, 2021 by Greg Ippolito

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Categories IMA Post Tags advertising, coca-cola, customer experience, diversity, Heineken, marketing, social media, starbucks

Getting COVID-19 right (as a marketer)

November 10, 2021April 23, 2020 by Erin Ippolito

COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.

Categories IMA Post Tags brand, coronavirus, covid-19, digital, digital advertising, digital marketing, marketing, social media

2008: The Year Everything Changed

May 20, 2022November 26, 2019 by Greg Ippolito

Without realizing it, we walked through a tunnel in 2008. On the other side? Modern culture.

Categories IMA Post Tags 2008, facebook, great recession, iphone, mobile devices, smartphones, social media, western culture

Smart Marketing Leaders Know When to Say When

April 7, 2022July 9, 2019 by Greg Ippolito

If you run a small marketing department, it’s critical to know where to draw the line and ask for help.

Categories IMA Post Tags marketing team, marketing vendor, medical devices, outsourcing marketing, social media, tech

The Best of #FridayFun 2017

November 10, 2021December 26, 2017 by Greg Ippolito

Our definitive list of the top 10 best #FridayFun e-cards of 2017!

Categories IMA Post Tags #fridayfun, content marketing, social media

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