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5 Questions for Brands on Twitter

November 10, 2022November 10, 2022 by Greg Ippolito

In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.

Categories IMA Post Tags blue checkmark, elon musk, mastodon, social media marketing, social media strategy, twitter Leave a comment

Apples & Oranges (The TikTok v Facebook Debate)

September 5, 2022August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

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