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Is It Time to Replace Your Creative Team with Generative AI?

September 8, 2023September 7, 2023 by Greg Ippolito

It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.

Categories IMA Post Tags ai, artificial intelligence, digital marketing, generative ai, marketing, search engine marketing, sem, smm, social media marketing Leave a comment

5 Questions for Brands on Twitter

November 10, 2022November 10, 2022 by Greg Ippolito

In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.

Categories IMA Post Tags blue checkmark, elon musk, mastodon, social media marketing, social media strategy, twitter Leave a comment

Apples & Oranges (The TikTok v Facebook Debate)

June 29, 2023August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

The Twitter Deal: What Happens Now?

July 18, 2022July 17, 2022 by Greg Ippolito

Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

The Twitter Acquisition: 3 Things Marketers Need to Know

July 18, 2022April 26, 2022 by Greg Ippolito

Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

Getting the Most Out of LinkedIn

November 10, 2022November 10, 2021 by Greg Ippolito

Take your B2B social media marketing to the next level — starting with LinkedIn.

Categories IMA Post Tags digital marketing, lead nurturing, marketing, mql, social media, social media marketing Leave a comment

What is a Digital Brand Optimization?

March 2, 2022August 7, 2018 by Greg Ippolito

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

Categories IMA Post Tags content marketing, customer experience, dbo, demand generation, digital brand optimization, lead nurturing, lead scoring, search engine marketing, search engine optimization, seo, social media marketing

An Open Letter to Marketers: Speak Softly

March 3, 2022January 6, 2016 by Greg Ippolito

A whisper is better heard than a shout — because people will lean in to hear what you have to say.

Categories IMA Post Tags branding, content marketing, digital marketing, ppc, sem, seo, social media marketing

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