Is It Time to Replace Your Creative Team with Generative AI?
It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.
social media marketing
5 Questions for Brands on Twitter
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Apples & Oranges (The TikTok v Facebook Debate)
If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
Getting the Most Out of LinkedIn
Take your B2B social media marketing to the next level — starting with LinkedIn.
What is a Digital Brand Optimization?
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
An Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
