by Greg Ippolito | Aug 7, 2018 | IMA Post
What is a Digital Brand Optimization? Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and...
by Greg Ippolito | Jan 6, 2016 | IMA Post
An Open Letter to Marketers: Speak Softly Every day, the average American is assaulted by almost 5,000 promotional messages. And American businesses spend hundreds of billions of dollars each year to make this happen. Marketers have polluted the culture with white...
