by Greg Ippolito | Aug 7, 2018 | IMA Post
What is a Digital Brand Optimization? Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and...
by Greg Ippolito | Dec 5, 2017 | IMA Post
New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
by Greg Ippolito | Jan 6, 2016 | IMA Post
An Open Letter to Marketers: Speak Softly Every day, the average American is assaulted by almost 5,000 promotional messages. And American businesses spend hundreds of billions of dollars each year to make this happen. Marketers have polluted the culture with white...
