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What AI Means for Search Engine Marketing (SEM)

March 2, 2023March 1, 2023 by Greg Ippolito

AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?

Categories IMA Post Tags ai, artificial intelligence, chatgpt, machine learning, openai, search, search engine marketing, search engine optimization, sem, seo Leave a comment

What is a Digital Brand Optimization?

March 2, 2022August 7, 2018 by Greg Ippolito

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

Categories IMA Post Tags content marketing, customer experience, dbo, demand generation, digital brand optimization, lead nurturing, lead scoring, search engine marketing, search engine optimization, seo, social media marketing

New Year’s Marketing Resolutions for 2018

November 10, 2021December 5, 2017 by Greg Ippolito

Greater Philly’s best marketers resolve to take it to the next level in 2018.

Categories IMA Post Tags content marketing, digital marketing, mobile marketing, search engine marketing, sem, seo

An Open Letter to Marketers: Speak Softly

March 3, 2022January 6, 2016 by Greg Ippolito

A whisper is better heard than a shout — because people will lean in to hear what you have to say.

Categories IMA Post Tags branding, content marketing, digital marketing, ppc, sem, seo, social media marketing

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