Skip to content

About

Services

Digital Brand Activation

4 Steps to Next-Level Digital

Case Studies

Giving Back

IMA Post

prospect theory

Joy & Pain

June 9, 2022June 3, 2016 by Greg Ippolito

The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?

Categories IMA Post Tags Amos Tversky, content marketing, Daniel Kahneman, gain vs. loss, hyperbole in advertising, prospect theory

TWITTER

LINKEDIN

Blue Bell
716 DeKalb Pike, #210
Blue Bell, PA, 19422

Ambler Yards (HQ)
300 Brookside Avenue
Ambler, PA 19002

info@ima314.com

+1 215 421 3034