What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
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You’re Branding in the Past, Man
The old branding model is dead. Today, it’s all about customer experience.
Just Do It. (But do the basics first.)
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
What Does Your Brand Stand For?
There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.
Carrying the Torch
Advertising is one of the great American art forms. But we too often forget that.
