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What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

You’re Branding in the Past, Man

October 6, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

The One Thing

August 4, 2022October 22, 2020 by Greg Ippolito

Achieving brand singularity in your market space mean focusing on One Thing.

Categories IMA Post Tags brand, brand singularity, city slickers, komen, lululemon, nike, one thing, susan g komen, volvo

Just Do It. (But do the basics first.)

July 19, 2022February 20, 2020 by Greg Ippolito

There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.

Categories IMA Post Tags branding, creative process, dan wieden, just do it, nike, phil knight

What Does Your Brand Stand For?

April 28, 2022February 18, 2019 by Greg Ippolito

There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.

Categories IMA Post Tags bad publicity, Colin Kaepernick, epipen, gillette, h&m, keith richards, mylan, nike, p.t. barnum

Carrying the Torch

May 5, 2022February 27, 2018 by Greg Ippolito

Advertising is one of the great American art forms. But we too often forget that.

Categories IMA Post Tags advertising, american art forms, ansel adams, coca-cola, f. scott fitzgerald, francis ford coppola, godfather, mad men, maxwell house, mcdonald's, miles davis, morton salt, nike

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