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What Changes Now for Facebook Advertisers?

January 27, 2022November 10, 2021 by IMA Greg

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags actionable empathy, advertising, ai, apple, artificial intelligence, big data, bill bernbach, brand, branding, coca-cola, content marketing, coronavirus, covid-19, creative process, creativity, culture, customer empathy, customer experience, customer journey, cx, david foster wallace, demand generation, digital branding, digital marketing, facebook, franz kafka, got milk, Jack Kerouac, just do it, lead nurturing, lead scoring, marketing, memes, mql, new coke, nike, relevance, sales and marketing, search engine marketing, sem, seo, social media, social media marketing, starbucks, volkswagen Leave a comment

The Greatest Ad Campaigns of All Time

November 10, 2021January 8, 2020 by Greg Ippolito

Philly’s sharpest marketing minds debate the Greatest Ad Campaigns of All Time.

Categories IMA Post Tags absolut, apple i'm a mac, bud light, campaign for real beauty, debeers, dove, got milk, greatest ad campaigns, just do it, new coke, nike failure, philly philly, volkswagen

Democrats are the New New Coke

November 10, 2021October 28, 2018 by Greg Ippolito

What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.

Categories IMA Post Tags branding, democratic party, donald trump, matt taibbi, new coke, Peter Kafka, recode, rolling stone

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