by Greg Ippolito | Jan 8, 2020 | IMA Post
The Greatest Ad Campaigns of All Time As we move into a new decade of creative innovation in advertising and marketing, it seems only right to take a moment to respect the past. To the end, we tapped the expertise of some of the leading advertising and marketing minds...
by Greg Ippolito | Oct 28, 2018 | IMA Post
Democrats are the New New Coke In the spring of 1985, Coca-Cola replaced its 101-year-old formula with a new recipe. The result is the stuff of marketing infamy. But let’s recap it in 130 words: Coca-Cola’s share lead had been slipping to its rival, Pepsi, for more...
