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What Changes Now for Facebook Advertisers?

January 27, 2022November 10, 2021 by IMA Greg

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags actionable empathy, advertising, ai, apple, artificial intelligence, big data, bill bernbach, brand, branding, coca-cola, content marketing, coronavirus, covid-19, creative process, creativity, culture, customer empathy, customer experience, customer journey, cx, david foster wallace, demand generation, digital branding, digital marketing, facebook, franz kafka, got milk, Jack Kerouac, just do it, lead nurturing, lead scoring, marketing, memes, mql, new coke, nike, relevance, sales and marketing, search engine marketing, sem, seo, social media, social media marketing, starbucks, volkswagen Leave a comment

Getting the Most Out of LinkedIn

April 6, 2022November 10, 2021 by IMA Greg

Take your B2B social media marketing to the next level — starting with LinkedIn.

Categories IMA Post Tags digital marketing, lead nurturing, marketing, mql, social media, social media marketing Leave a comment

9 Marketing Trends That Will “Bust” in 2019

November 10, 2021November 27, 2018 by Greg Ippolito

What cool, new tactics and technologies from 2018 will go “bust” in the new year?

Categories IMA Post Tags ai, artificial intelligence, facebook, igtv, influencer marketing, instagram, mql, personalization, voice search

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