by Greg Ippolito | Nov 27, 2018 | IMA Post
9 Marketing Trends That Will “Bust” in 2019 Welcome to the season of prognostication. 2019 is fast-approaching, and with it comes winter’s most frequently asked question: “How is marketing going to change next year?” Yawn. Pubs from Adweek to Forbes are all over this....
by Greg Ippolito | Feb 27, 2017 | IMA Post
Ending the Cold War If you’re lucky enough to be part of an organization where Sales and Marketing work together openly and collaboratively, you’re in the minority. As a rule, Sales and Marketing are two camps that co-exist in a state of cold war. In the best cases,...
