It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Our president & creative director’s exclusive interview with Mission Matters.