by Greg Ippolito | Jun 18, 2020 | IMA Post
Taking Dares with Yes Would you rather have the best ice cream in the world … or the 11th best ice cream in the world? It’s not even a question, right? The Portland Trail Blazers taking Sam Bowie with the second pick in the 1984 NBA Draft — ahead of Michael...
by Erin Ippolito | Apr 23, 2020 | IMA Post
Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
by Greg Ippolito | Aug 13, 2019 | IMA Post
What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain: Related content: > An...
by Greg Ippolito | Mar 21, 2019 | IMA Post
An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...
by Greg Ippolito | Dec 27, 2018 | IMA Post
The Best of #FridayFun 2018 In 2018, the IMA crew took meme creation to a new level. (We were trying to fill the void left by the shutdown of Someecards.com “create an e-card” platform.)You may have noticed some of these on social media, posted with the hashtag...
