Is It Time to Replace Your Creative Team with Generative AI?
It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.
marketing
“It’s a Shame” : The Value of Truth in Marketing
When you make it about the customer, you earn their trust. And when you earn their trust, everything else is academic.
7 Hot Takes on AI and the Future of Marketing
Now that the initial hype has died down, in what ways will AI truly affect modern marketing? 7 experts weigh in.
It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
