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It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

The Twitter Deal: What Happens Now?

July 18, 2022July 17, 2022 by Greg Ippolito

Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

10 Lessons from a Lifelong Copywriter (Part 2 of 2)

July 18, 2022May 26, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

The Twitter Acquisition: 3 Things Marketers Need to Know

July 18, 2022April 26, 2022 by Greg Ippolito

Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

10 Lessons from a Lifelong Copywriter (Part 1 of 2)

July 18, 2022April 21, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

Watching in the Wild

March 24, 2022 by Greg Ippolito

Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?

Categories IMA Post Tags 94th academy awards, attention span, content marketing, digital marketing, marketing, movie theaters Leave a comment

Greg Ippolito reveals secrets in recent interview

February 28, 2022January 18, 2022 by Greg Ippolito

Our president & creative director’s exclusive interview with Mission Matters.

Categories IMA Post Tags b2b, b2b marketing, content marketing, david and goliath, digital marketing, entrepreneurship, marketing, mission matters, smb
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