10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
marketing
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Watching in the Wild
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Greg Ippolito reveals secrets in recent interview
Our president & creative director’s exclusive interview with Mission Matters.
What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
Getting the Most Out of LinkedIn
Take your B2B social media marketing to the next level — starting with LinkedIn.
Bring Water to Your Horse
People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.
When It Comes to Diversity in Advertising, Avoid the Obvious
Promoting diversity and inclusion in advertising isn’t as easy as it seems.
It’s Time to Stop Being “Data Driven”
Most marketers believe in being “data driven.” But is that philosophy trapping us?
