It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
marketing
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
Beyond Engagement
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Watching in the Wild
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Greg Ippolito reveals secrets in recent interview
Our president & creative director’s exclusive interview with Mission Matters.
