Bring Water to Your Horse

Bring Water to Your Horse

Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
It’s Time to Stop Being “Data Driven”

It’s Time to Stop Being “Data Driven”

It’s Time to Stop Being “Data Driven” Do you remember when the word “synergy” lost all meaning? A great word, yes, but people were overusing it for so long that all the power drained out of it. Eventually, the term became a living joke; a word you couldn’t use without...
2021: Marketing Strikes Back!

2021: Marketing Strikes Back!

2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
The Power of “New”

The Power of “New”

The Power of “New” In the legendary Mad Men episode titled “The Carousel,” Don Draper tells his prospective clients at Kodak the following: “The most important idea in advertising is ‘new.’ It creates an itch. You simply put your product in there as a kind of Calamine...