by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Greg Ippolito | Feb 13, 2021 | IMA Post
It’s Time to Stop Being “Data Driven” Do you remember when the word “synergy” lost all meaning? A great word, yes, but people were overusing it for so long that all the power drained out of it. Eventually, the term became a living joke; a word you couldn’t use without...
by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Nov 25, 2020 | IMA Post
The Power of “New” In the legendary Mad Men episode titled “The Carousel,” Don Draper tells his prospective clients at Kodak the following: “The most important idea in advertising is ‘new.’ It creates an itch. You simply put your product in there as a kind of Calamine...
by Greg Ippolito | Sep 24, 2020 | IMA Post
3 Key Ways Marketers Can Use Artificial Intelligence IRL At Red Rocks in 1983, Bono famously said: “There’s been a lot of talk about artificial intelligence … maybe, maybe too much talk.” (All right, I may have paraphrased that a bit.) But there has been way too much...
