by Greg Ippolito | Aug 7, 2018 | IMA Post
What is a Digital Brand Optimization? Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and...
by Greg Ippolito | Feb 27, 2017 | IMA Post
Ending the Cold War If you’re lucky enough to be part of an organization where Sales and Marketing work together openly and collaboratively, you’re in the minority. As a rule, Sales and Marketing are two camps that co-exist in a state of cold war. In the best cases,...
