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What Changes Now for Facebook Advertisers?

January 27, 2022November 10, 2021 by IMA Greg

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags actionable empathy, advertising, ai, apple, artificial intelligence, big data, bill bernbach, brand, branding, coca-cola, content marketing, coronavirus, covid-19, creative process, creativity, culture, customer empathy, customer experience, customer journey, cx, david foster wallace, demand generation, digital branding, digital marketing, facebook, franz kafka, got milk, Jack Kerouac, just do it, lead nurturing, lead scoring, marketing, memes, mql, new coke, nike, relevance, sales and marketing, search engine marketing, sem, seo, social media, social media marketing, starbucks, volkswagen Leave a comment

What is a Digital Brand Optimization?

March 2, 2022August 7, 2018 by Greg Ippolito

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

Categories IMA Post Tags content marketing, customer experience, dbo, demand generation, digital brand optimization, lead nurturing, lead scoring, search engine marketing, search engine optimization, seo, social media marketing

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