by Greg Ippolito | Feb 20, 2020 | IMA Post
Just Do It. (But do the basics first.) By any measure, “Just Do It” is one of the greatest ad campaigns ever made. It ranks #4 on Ad Age’s list of the Top 100 Campaigns of the [20th] Century. Last year, Nike made almost $12B in revenue — that’s more than three decades...
by Greg Ippolito | Jan 8, 2020 | IMA Post
The Greatest Ad Campaigns of All Time As we move into a new decade of creative innovation in advertising and marketing, it seems only right to take a moment to respect the past. To the end, we tapped the expertise of some of the leading advertising and marketing minds...
