The Power of “New”

The Power of “New”

The Power of “New” In the legendary Mad Men episode titled “The Carousel,” Don Draper tells his prospective clients at Kodak the following: “The most important idea in advertising is ‘new.’ It creates an itch. You simply put your product in there as a kind of Calamine...
The Science of Storytelling

The Science of Storytelling

The Science of Storytelling Storytelling is an art form. Kind of. When you look closely, an effective story isn’t the product of unbridled creativity. It has a well-vetted structure, uses reliable tools, and triggers known psychological principles. As such, the...