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hyperbole in advertising

Gimmicks Fall Apart

November 3, 2022November 24, 2021 by Greg Ippolito

If your marketing content tends to “stretch the truth” from time to time — beware.

Categories IMA Post Tags brand credibility, credibility, hyperbole, hyperbole in advertising, marketing gimmicks, truth in advertising

Joy & Pain

June 9, 2022June 3, 2016 by Greg Ippolito

The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?

Categories IMA Post Tags Amos Tversky, content marketing, Daniel Kahneman, gain vs. loss, hyperbole in advertising, prospect theory

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