by Greg Ippolito | Nov 24, 2021 | IMA Post
Gimmicks Fall Apart This is a story that’s been told and retold by NBA fans all summer, but let’s recap it for those less in-the-know: Ben Simmons is a dynamic two-way player who, on paper, makes GMs swoon: 16-8-8-2 (career averages) 32 career triple...
by Greg Ippolito | Jun 3, 2016 | IMA Post
Joy & Pain People like to win … but not as much as they hate to lose. At least, that’s what a good economist would tell you. Consider the concept known as “Prospect Theory,” which offers a different view on consumer thinking and behavior. This...
