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Apples & Oranges (The TikTok v Facebook Debate)

September 5, 2022August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

2021: Marketing Strikes Back!

November 10, 2021January 19, 2021 by Greg Ippolito

On the other side of the pandemic, how should marketers address the “New New Normal”?

Categories IMA Post Tags covid-19, culture, customer experience, cx, facebook, marketing, netflix, pandemic, twitch.tv, user experience, ux, youtube

2008: The Year Everything Changed

May 20, 2022November 26, 2019 by Greg Ippolito

Without realizing it, we walked through a tunnel in 2008. On the other side? Modern culture.

Categories IMA Post Tags 2008, facebook, great recession, iphone, mobile devices, smartphones, social media, western culture

9 Marketing Trends That Will “Bust” in 2019

November 10, 2021November 27, 2018 by Greg Ippolito

What cool, new tactics and technologies from 2018 will go “bust” in the new year?

Categories IMA Post Tags ai, artificial intelligence, facebook, igtv, influencer marketing, instagram, mql, personalization, voice search

Is Lying on Social Media Okay?

March 2, 2022October 5, 2017 by Greg Ippolito

Is it wrong to exaggerate on social media, even if everybody else is doing it?

Categories Technoethicist Tags david foster wallace, facebook, franz kafka, Immanuel Kant, Paul Ekman, Prisoner’s Dilemma, social media lying, social psychology

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