by Greg Ippolito | Oct 30, 2021 | IMA Post
What Changes Now for Facebook Advertisers? So, what changes now for Facebook advertisers? On Thursday, Mark Zuckerberg announced that the company formerly known as Facebook will now be called Meta. There will be a lot to unpack on this over the coming days and weeks,...
by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Nov 26, 2019 | IMA Post
The Year Everything Changed: 2008 It is pretty well understood and accepted that 9/11 changed everything. No other national event resonated as widely since the JFK assassination. In his novel Falling Man, author Don DeLillo wrote of the days that followed that...
by Greg Ippolito | Nov 27, 2018 | IMA Post
9 Marketing Trends That Will “Bust” in 2019 Welcome to the season of prognostication. 2019 is fast-approaching, and with it comes winter’s most frequently asked question: “How is marketing going to change next year?” Yawn. Pubs from Adweek to Forbes are all over this....
by Greg Ippolito | Oct 5, 2017 | Technoethicist
Is Lying on Social Media Okay? Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both. Is exaggerating on social media...
