Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps

Scoring Content Engagement in 5 Steps Digital marketing has a big problem.   Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important...
The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech

The Empty Promise of Marketing Tech Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been...
5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously,...
An Open Letter to Marketers: Speak Softly

An Open Letter to Marketers: Speak Softly

An Open Letter to Marketers: Speak Softly Every day, the average American is assaulted by almost 5,000 promotional messages. And American businesses spend hundreds of billions of dollars each year to make this happen. Marketers have polluted the culture with white...