by Greg Ippolito | Dec 5, 2017 | IMA Post
New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
by Greg Ippolito | Oct 23, 2017 | IMA Post
Scoring Content Engagement in 5 Steps Digital marketing has a big problem. Across the board, we’ve become obsessed with capital-T Traffic. Think of the metrics we all know by heart: Impressions, Clicks, CTR, Page Sessions, New Users. These are all important...
by Greg Ippolito | Sep 12, 2017 | IMA Post
Digital Marketing Trends for 2018: The Experts Weigh In For the last several years, marketers have been pushing more and more of their chips against Digital (often stealing from traditional marketing budgets to do so). Finally, in 2016, digital advertising spend...
by Greg Ippolito | Jun 20, 2017 | IMA Post
The Empty Promise of Marketing Tech Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been...
by Erin Ippolito | May 23, 2017 | IMA Post
5 Steps to Understanding Your Brand’s DNA Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously,...
