What Changes Now for Facebook Advertisers?

What Changes Now for Facebook Advertisers?

What Changes Now for Facebook Advertisers? So, what changes now for Facebook advertisers? On Thursday, Mark Zuckerberg announced that the company formerly known as Facebook will now be called Meta. There will be a lot to unpack on this over the coming days and weeks,...
Bring Water to Your Horse

Bring Water to Your Horse

Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...