Bring Water to Your Horse

Bring Water to Your Horse

Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer)

Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind)

Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...