by Greg Ippolito | Sep 24, 2020 | IMA Post
3 Key Ways Marketers Can Use Artificial Intelligence IRL At Red Rocks in 1983, Bono famously said: “There’s been a lot of talk about artificial intelligence … maybe, maybe too much talk.” (All right, I may have paraphrased that a bit.) But there has been way too much...
by Erin Ippolito | Apr 23, 2020 | IMA Post
Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
by Greg Ippolito | May 16, 2019 | IMA Post
Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...
by Greg Ippolito | Mar 21, 2019 | IMA Post
An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...
by Greg Ippolito | Dec 5, 2017 | IMA Post
New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
