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Why Google is the Freddy Krueger of Marketing

November 9, 2023November 8, 2023 by IMA Greg

The advent of search, through Google, represented a game-changing cultural shift in how consumers engage with brands.

Categories IMA Post Tags audience autonomy, digital marketing, google, paid search, search, search engine marketing, search marketing, sem, social media marketing, ux Leave a comment

Is It Time to Replace Your Creative Team with Generative AI?

September 8, 2023September 7, 2023 by Greg Ippolito

It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.

Categories IMA Post Tags ai, artificial intelligence, digital marketing, generative ai, marketing, search engine marketing, sem, smm, social media marketing Leave a comment

Embrace Your Negative Space

October 27, 2022October 19, 2022 by Greg Ippolito

Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.

Categories IMA Post Tags advertising copy, content marketing, digital marketing, negative space Leave a comment

On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

Apples & Oranges (The TikTok v Facebook Debate)

June 29, 2023August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

Watching in the Wild

March 24, 2022 by Greg Ippolito

Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?

Categories IMA Post Tags 94th academy awards, attention span, content marketing, digital marketing, marketing, movie theaters Leave a comment

Greg Ippolito reveals secrets in recent interview

February 28, 2022January 18, 2022 by Greg Ippolito

Our president & creative director’s exclusive interview with Mission Matters.

Categories IMA Post Tags b2b, b2b marketing, content marketing, david and goliath, digital marketing, entrepreneurship, marketing, mission matters, smb

Getting the Most Out of LinkedIn

November 10, 2022November 10, 2021 by Greg Ippolito

Take your B2B social media marketing to the next level — starting with LinkedIn.

Categories IMA Post Tags digital marketing, lead nurturing, marketing, mql, social media, social media marketing Leave a comment

Bring Water to Your Horse

August 11, 2022August 19, 2021 by Greg Ippolito

People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.

Categories IMA Post Tags audience targeting, communications, digital marketing, marketing, relevance, segmentation
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