by Greg Ippolito | Aug 19, 2021 | IMA Post
Bring Water to Your Horse On the art of fiction writing, Kurt Vonnegut advised: “Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” When a story tries to appeal to everyone, it winds up...
by Greg Ippolito | Sep 24, 2020 | IMA Post
3 Key Ways Marketers Can Use Artificial Intelligence IRL At Red Rocks in 1983, Bono famously said: “There’s been a lot of talk about artificial intelligence … maybe, maybe too much talk.” (All right, I may have paraphrased that a bit.) But there has been way too much...
by Erin Ippolito | Apr 23, 2020 | IMA Post
Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
by Greg Ippolito | May 16, 2019 | IMA Post
Pop-Up Digital Campaigns (#ChangeYourMind) A recent article in The Atlantic reports on a new social media trend devised by incoming college freshmen:These students are creating what are called “class accounts” — specially branded Instagram accounts — to cultivate...
by Greg Ippolito | Mar 21, 2019 | IMA Post
An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...
