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An open letter re: IMA’s recent rebrand

November 10, 2021March 21, 2019 by Greg Ippolito

“If you want people to really love your brand, you need to get real.” A note on our recent journey.

Categories IMA Post Tags apple, branding, digital branding, digital marketing, ima, market, marketing, rebranding

5 Steps to Understanding Your Brand’s DNA

September 8, 2022May 23, 2017 by Erin Ippolito

How can you tell if your brand has the genetic code for greatness?

Categories IMA Post Tags adweek, brand id, branding, content marketing, digital branding, digital marketing, levi's, starbucks

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