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What Changes Now for Facebook Advertisers?

January 27, 2022November 10, 2021 by IMA Greg

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags actionable empathy, advertising, ai, apple, artificial intelligence, big data, bill bernbach, brand, branding, coca-cola, content marketing, coronavirus, covid-19, creative process, creativity, culture, customer empathy, customer experience, customer journey, cx, david foster wallace, demand generation, digital branding, digital marketing, facebook, franz kafka, got milk, Jack Kerouac, just do it, lead nurturing, lead scoring, marketing, memes, mql, new coke, nike, relevance, sales and marketing, search engine marketing, sem, seo, social media, social media marketing, starbucks, volkswagen Leave a comment

Is Lying on Social Media Okay?

March 2, 2022October 5, 2017 by Greg Ippolito

Is it wrong to exaggerate on social media, even if everybody else is doing it?

Categories Technoethicist Tags david foster wallace, facebook, franz kafka, Immanuel Kant, Paul Ekman, Prisoner’s Dilemma, social media lying, social psychology

Deep Cuts

March 2, 2022January 28, 2016 by Greg Ippolito

Is data-enabled personalization making our comfort zones a little TOO comfortable?

Categories IMA Post Tags big data, data-enabled personalization, david foster wallace, vinyl records

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