by Greg Ippolito | Oct 5, 2017 | Technoethicist
Is Lying on Social Media Okay? Q: Is it wrong to exaggerate on social media? Everybody else does it. — James L., Northern Liberties A: Hmm. I’m not sure if this is a question or an argument for the defense. Let’s unpack both. Is exaggerating on social media...
by Greg Ippolito | Jan 28, 2016 | IMA Post
Deep Cuts I started my career in the mid-90s as a copywriter, under the tutelage of a superb veteran writer named Marilyn. One of the first things Marilyn taught me — like it was Marketing 101 — was this: “The most important word in persuasion is ‘you.’ ” Marilyn knew...
