by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Aug 20, 2020 | IMA Post
Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
by Greg Ippolito | Jul 23, 2020 | IMA Post
Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...
by Greg Ippolito | Aug 13, 2019 | IMA Post
What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain: Related content: > An...
by Greg Ippolito | May 24, 2018 | IMA Post
Notes from Philly Tech Week (on CX) On May 3rd, as part of Philly Tech Week 2018, Technical.ly Philly hosted its inaugural Introduced by Technical.ly — an all-day event with a “choose your own adventure” format, three rooms of simultaneous programming, and...
