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It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

The Junk Mail & the Damage Done

September 2, 2022July 22, 2021 by Greg Ippolito

Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.

Categories IMA Post Tags actionable empathy, bad sales, customer experience, cx, junk mail, neil young, sales and marketing

You’re Branding in the Past, Man

October 6, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

2021: Marketing Strikes Back!

November 10, 2021January 19, 2021 by Greg Ippolito

On the other side of the pandemic, how should marketers address the “New New Normal”?

Categories IMA Post Tags covid-19, culture, customer experience, cx, facebook, marketing, netflix, pandemic, twitch.tv, user experience, ux, youtube

Lying in the Bed You Made

May 19, 2022August 20, 2020 by Greg Ippolito

This is a story of how a national mattress brand managed to turn five sales into just one.

Categories IMA Post Tags brand, crm, customer experience, customer journey, customer relationship, cx, helix

Consider the Customer

July 14, 2022July 23, 2020 by Greg Ippolito

When’s the last time you actually imagined what it’s like to be your own customer?

Categories IMA Post Tags actionable empathy, customer experience, cx, digital experience, online experience

What does “media arts” mean?

November 10, 2021August 13, 2019 by Greg Ippolito

Wait a minute … what the hell do you mean by “media arts”?

Categories IMA Post Tags advertising, alex bogusky, cx, lee clow, marketing, media arts

Notes from Philly Tech Week (on CX)

July 18, 2022May 24, 2018 by Greg Ippolito

IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.

Categories IMA Post Tags customer experience, customer journey, cx, introduced by technical.ly, philly tech week

Scoring Content Engagement in 5 Steps

November 10, 2021October 23, 2017 by Greg Ippolito

How can you know your content is worth reading — let alone “liking” & “sharing”?

Categories IMA Post Tags content engagement, content markerting, customer experience, cx, digital marketing

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