2021: Marketing Strikes Back!

2021: Marketing Strikes Back!

2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
Lying in the Bed You Made

Lying in the Bed You Made

Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
Consider the Customer

Consider the Customer

Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...
What does “media arts” mean?

What does “media arts” mean?

What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain:   Related content: > An...
Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX) On May 3rd, as part of Philly Tech Week 2018, Technical.ly Philly hosted its inaugural Introduced by Technical.ly — an all-day event with a “choose your own adventure” format, three rooms of simultaneous programming, and...