The Junk Mail & the Damage Done

The Junk Mail & the Damage Done

The Junk Mail & the Damage Done Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. A moment...
You’re Branding in the Past, Man

You’re Branding in the Past, Man

You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...
2021: Marketing Strikes Back!

2021: Marketing Strikes Back!

2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
Lying in the Bed You Made

Lying in the Bed You Made

Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
Consider the Customer

Consider the Customer

Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...