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Lying in the Bed You Made

May 19, 2022August 20, 2020 by Greg Ippolito

This is a story of how a national mattress brand managed to turn five sales into just one.

Categories IMA Post Tags brand, crm, customer experience, customer journey, customer relationship, cx, helix

Notes from Philly Tech Week (on CX)

July 18, 2022May 24, 2018 by Greg Ippolito

IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.

Categories IMA Post Tags customer experience, customer journey, cx, introduced by technical.ly, philly tech week

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