by Greg Ippolito | Jul 22, 2021 | IMA Post
The Junk Mail & the Damage Done Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. A moment...
by Greg Ippolito | May 20, 2021 | IMA Post
You’re Branding in the Past, Man In his book “The Four,” Scott Galloway talks about how shifts in culture and technology have shaped human behavior over time. He breaks down six distinct eras — spanning more than a century — and how purchase behavior has changed...
by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Aug 20, 2020 | IMA Post
Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
