Skip to content

About IMA

Services

Digital Brand Activation

Big Digital Energy

Giving Back

IMA Post

customer experience

It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

What Changes Now for Facebook Advertisers?

July 18, 2022November 10, 2021 by Greg Ippolito

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags ar, augmented reality, customer experience, cx, facebook, marketing, meta, nike, social media, social media marketing, virtual reality, vr Leave a comment

The Junk Mail & the Damage Done

September 2, 2022July 22, 2021 by Greg Ippolito

Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.

Categories IMA Post Tags actionable empathy, bad sales, customer experience, cx, junk mail, neil young, sales and marketing

You’re Branding in the Past, Man

October 6, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

When It Comes to Diversity in Advertising, Avoid the Obvious

February 2, 2023April 22, 2021 by Greg Ippolito

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Categories IMA Post Tags advertising, coca-cola, customer experience, diversity, Heineken, marketing, social media, starbucks

2021: Marketing Strikes Back!

November 10, 2021January 19, 2021 by Greg Ippolito

On the other side of the pandemic, how should marketers address the “New New Normal”?

Categories IMA Post Tags covid-19, culture, customer experience, cx, facebook, marketing, netflix, pandemic, twitch.tv, user experience, ux, youtube

Lying in the Bed You Made

May 19, 2022August 20, 2020 by Greg Ippolito

This is a story of how a national mattress brand managed to turn five sales into just one.

Categories IMA Post Tags brand, crm, customer experience, customer journey, customer relationship, cx, helix

Consider the Customer

July 14, 2022July 23, 2020 by Greg Ippolito

When’s the last time you actually imagined what it’s like to be your own customer?

Categories IMA Post Tags actionable empathy, customer experience, cx, digital experience, online experience

What is a Digital Brand Optimization?

March 2, 2022August 7, 2018 by Greg Ippolito

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

Categories IMA Post Tags content marketing, customer experience, dbo, demand generation, digital brand optimization, lead nurturing, lead scoring, search engine marketing, search engine optimization, seo, social media marketing

Notes from Philly Tech Week (on CX)

July 18, 2022May 24, 2018 by Greg Ippolito

IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.

Categories IMA Post Tags customer experience, customer journey, cx, introduced by technical.ly, philly tech week
Post navigation
Older posts
Page1 Page2 Next →

TWITTER

LINKEDIN

Blue Bell
716 DeKalb Pike, #210
Blue Bell, PA, 19422

Philly Philly
2001 Market St, 25th Floor
Philadelphia, PA 19103

info@ima314.com

+1 215 421 3034