Lying in the Bed You Made

Lying in the Bed You Made

Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
Consider the Customer

Consider the Customer

Consider the Customer Browsing through my Facebook feed the other day, I came across a post that grabbed my attention. It was written by a friend and colleague of mine, Angie Vendetti, an eminent restaurant consultant who serves the Philly region. She helps restaurant...
What is a Digital Brand Optimization?

What is a Digital Brand Optimization?

What is a Digital Brand Optimization? Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and...
Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX)

Notes from Philly Tech Week (on CX) On May 3rd, as part of Philly Tech Week 2018, Technical.ly Philly hosted its inaugural Introduced by Technical.ly — an all-day event with a “choose your own adventure” format, three rooms of simultaneous programming, and...
The Resurgence of the Ultimate Technology

The Resurgence of the Ultimate Technology

The Resurgence of the Ultimate Technology These days, any conversation about the future of marketing inevitably turns to tech. Data. Automation. Machine Learning. AR. VR. AI. IoT. But when your eye is fixed on what’s coming ‘round the corner, you’re probably not...