It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Now that Facebook has rebranded to Meta, what will change for social media marketers?
Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.
The old branding model is dead. Today, it’s all about customer experience.
Promoting diversity and inclusion in advertising isn’t as easy as it seems.
On the other side of the pandemic, how should marketers address the “New New Normal”?
This is a story of how a national mattress brand managed to turn five sales into just one.
When’s the last time you actually imagined what it’s like to be your own customer?
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.