It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
customer experience
What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
The Junk Mail & the Damage Done
Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.
You’re Branding in the Past, Man
The old branding model is dead. Today, it’s all about customer experience.
When It Comes to Diversity in Advertising, Avoid the Obvious
Promoting diversity and inclusion in advertising isn’t as easy as it seems.
2021: Marketing Strikes Back!
On the other side of the pandemic, how should marketers address the “New New Normal”?
Lying in the Bed You Made
This is a story of how a national mattress brand managed to turn five sales into just one.
Consider the Customer
When’s the last time you actually imagined what it’s like to be your own customer?
What is a Digital Brand Optimization?
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
Notes from Philly Tech Week (on CX)
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.
