by Greg Ippolito | Jan 19, 2021 | IMA Post
2021: Marketing Strikes Back! We’re all watching the clock, waiting for the COVID-19 vaccine to arrive at our doctor’s office or local pharmacy. Once we reach the other side of the pandemic — and start living in the “New New Normal” — how will the world change? And...
by Greg Ippolito | Nov 25, 2020 | IMA Post
The Power of “New” In the legendary Mad Men episode titled “The Carousel,” Don Draper tells his prospective clients at Kodak the following: “The most important idea in advertising is ‘new.’ It creates an itch. You simply put your product in there as a kind of Calamine...
