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culture

Excellence is a Habit (Steve Kerr’s 4 Core Values)

March 2, 2022February 10, 2022 by Greg Ippolito

Forming habits of excellence start with building the right kind of culture within your organization.

Categories IMA Post Tags 4 core values, culture, dubs, golden state warriors, gsw, organizational culture, steve kerr, winning

2021: Marketing Strikes Back!

November 10, 2021January 19, 2021 by Greg Ippolito

On the other side of the pandemic, how should marketers address the “New New Normal”?

Categories IMA Post Tags covid-19, culture, customer experience, cx, facebook, marketing, netflix, pandemic, twitch.tv, user experience, ux, youtube

The Power of “New”

August 18, 2022November 25, 2020 by Greg Ippolito

In times of transition — like we’re experiencing right now — NEW can be a powerful concept.

Categories IMA Post Tags 2020, 2021, branding, culture, hope, Jack Kerouac, marketing, new, zeitgeist

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