It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
creative
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
