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Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

10 Lessons from a Lifelong Copywriter (Part 2 of 2)

July 18, 2022May 26, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

10 Lessons from a Lifelong Copywriter (Part 1 of 2)

July 18, 2022April 21, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

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