Just Do It. (But do the basics first.)
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
Great artists don’t create genius from nothing. They size up their competition first.
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.