What Changes Now for Facebook Advertisers?
Now that Facebook has rebranded to Meta, what will change for social media marketers?
creative process
Just Do It. (But do the basics first.)
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
Respect the Control
Great artists don’t create genius from nothing. They size up their competition first.
Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
