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creative process

Just Do It. (But do the basics first.)

July 19, 2022February 20, 2020 by Greg Ippolito

There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.

Categories IMA Post Tags branding, creative process, dan wieden, just do it, nike, phil knight

Respect the Control

November 10, 2021September 5, 2018 by Greg Ippolito

Great artists don’t create genius from nothing. They size up their competition first.

Categories IMA Post Tags adele, claude monet, creative process, quentin tarantino

Ogilvy & The Iceberg

May 5, 2022July 20, 2016 by Greg Ippolito

David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.

Categories IMA Post Tags advertising, content marketing, copywriting, creative process, david ogilvy, marketing, ogilvy

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