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covid-19

2021: Marketing Strikes Back!

November 10, 2021January 19, 2021 by Greg Ippolito

On the other side of the pandemic, how should marketers address the “New New Normal”?

Categories IMA Post Tags covid-19, culture, customer experience, cx, facebook, marketing, netflix, pandemic, twitch.tv, user experience, ux, youtube

Top-10 COVID-19 Crack Ups

November 10, 2021May 21, 2020 by Greg Ippolito

Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.

Categories IMA Post Tags advertising, content, coronavirus, covid-19, funny, memes

Getting COVID-19 right (as a marketer)

November 10, 2021April 23, 2020 by Erin Ippolito

COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.

Categories IMA Post Tags brand, coronavirus, covid-19, digital, digital advertising, digital marketing, marketing, social media

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