The Hemingway Rules
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
copywriting
It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
