The Hemingway Rules
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.