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Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

Embrace Your Negative Space

October 27, 2022October 19, 2022 by Greg Ippolito

Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.

Categories IMA Post Tags advertising copy, content marketing, digital marketing, negative space Leave a comment

On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

Watching in the Wild

March 24, 2022 by Greg Ippolito

Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?

Categories IMA Post Tags 94th academy awards, attention span, content marketing, digital marketing, marketing, movie theaters Leave a comment

Greg Ippolito reveals secrets in recent interview

February 28, 2022January 18, 2022 by Greg Ippolito

Our president & creative director’s exclusive interview with Mission Matters.

Categories IMA Post Tags b2b, b2b marketing, content marketing, david and goliath, digital marketing, entrepreneurship, marketing, mission matters, smb

What is a Digital Brand Optimization?

March 2, 2022August 7, 2018 by Greg Ippolito

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

Categories IMA Post Tags content marketing, customer experience, dbo, demand generation, digital brand optimization, lead nurturing, lead scoring, search engine marketing, search engine optimization, seo, social media marketing

The Resurgence of the Ultimate Technology

March 2, 2022January 8, 2018 by Greg Ippolito

Marketing tech can help deliver a great customer experience … but not create one.

Categories IMA Post Tags actionable empathy, content marketing, creativity, customer empathy, customer experience, ivan pollard, marketing tech, oliver sacks

The Best of #FridayFun 2017

November 10, 2021December 26, 2017 by Greg Ippolito

Our definitive list of the top 10 best #FridayFun e-cards of 2017!

Categories IMA Post Tags #fridayfun, content marketing, social media

New Year’s Marketing Resolutions for 2018

November 10, 2021December 5, 2017 by Greg Ippolito

Greater Philly’s best marketers resolve to take it to the next level in 2018.

Categories IMA Post Tags content marketing, digital marketing, mobile marketing, search engine marketing, sem, seo

Digital Marketing Trends for 2018: The Experts Weigh In

November 10, 2021September 12, 2017 by Greg Ippolito

What digital strategies, platforms and tactics will matter most in 2018?

Categories IMA Post Tags attribution, augmented reality, content marketing, digital marketing, digital marketing trends 2018, video, virtual reality
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