by Greg Ippolito | Aug 7, 2018 | IMA Post
What is a Digital Brand Optimization? Imagine this: You’re a VP of Marketing at a high-growth company. You’ve been working on your 2019 Marketing Plan for weeks — painstakingly working on your situation analysis, examining the behavior of your best targets, and...
by Greg Ippolito | Jan 8, 2018 | IMA Post
The Resurgence of the Ultimate Technology These days, any conversation about the future of marketing inevitably turns to tech. Data. Automation. Machine Learning. AR. VR. AI. IoT. But when your eye is fixed on what’s coming ‘round the corner, you’re probably not...
by Greg Ippolito | Dec 26, 2017 | IMA Post
The Best of #FridayFun 2017 As a company, we make a point of keeping Fridays light and fun. On social media, we post content that adds a little humor and humanity to LinkedIn and Twitter — music, musings, memes, etc. — to balance out all the serious business stuff...
by Greg Ippolito | Dec 5, 2017 | IMA Post
New Year’s Marketing Resolutions for 2018 2018 is only weeks away … and with it, the promise of a fresh start. Yes, this is the moment of the New Year’s Resolution. While many of us will resolve to get fit, spend less money, or spend more time with friends and family,...
by Greg Ippolito | Sep 12, 2017 | IMA Post
Digital Marketing Trends for 2018: The Experts Weigh In For the last several years, marketers have been pushing more and more of their chips against Digital (often stealing from traditional marketing budgets to do so). Finally, in 2016, digital advertising spend...
