by Greg Ippolito | Apr 22, 2021 | IMA Post
When It Comes to Diversity in Advertising, Avoid the Obvious A recent survey by Facebook found that more than half of consumers (54%) report they “do not feel fully culturally represented in online advertising.” This matters: not just ethically and culturally, but...
by Greg Ippolito | Dec 14, 2020 | IMA Post
Top Ten Vintage TV Spots (2020 Quarantine Edition) Being in quarantine for most of 2020 made us find new and inventive ways to stave off boredom. As lovers of all “media arts” — but commercials in particular — the IMA team started celebrating vintage TV spots in our...
by Greg Ippolito | Feb 27, 2018 | IMA Post
Carrying the Torch “Most people hate most advertising most of the time.” I wrote that back in 2016. A strange thing for an advertising professional to write, but that doesn’t make it untrue. Advertising has been called a blight on our culture, and not unfairly. It’s...
