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On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

Relevant, Different, Better

May 25, 2022June 24, 2021 by Greg Ippolito

In his new book, Ron Wagner shares keen insights on how to build a singular brand.

Categories IMA Post Tags brand, branding, gmac, penn state, ron wagner

The Power of “New”

August 18, 2022November 25, 2020 by Greg Ippolito

In times of transition — like we’re experiencing right now — NEW can be a powerful concept.

Categories IMA Post Tags 2020, 2021, branding, culture, hope, Jack Kerouac, marketing, new, zeitgeist

Just Do It. (But do the basics first.)

July 19, 2022February 20, 2020 by Greg Ippolito

There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.

Categories IMA Post Tags branding, creative process, dan wieden, just do it, nike, phil knight

An open letter re: IMA’s recent rebrand

November 10, 2021March 21, 2019 by Greg Ippolito

“If you want people to really love your brand, you need to get real.” A note on our recent journey.

Categories IMA Post Tags apple, branding, digital branding, digital marketing, ima, market, marketing, rebranding

Democrats are the New New Coke

November 10, 2021October 28, 2018 by Greg Ippolito

What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.

Categories IMA Post Tags branding, democratic party, donald trump, matt taibbi, new coke, Peter Kafka, recode, rolling stone

5 Steps to Understanding Your Brand’s DNA

September 8, 2022May 23, 2017 by Erin Ippolito

How can you tell if your brand has the genetic code for greatness?

Categories IMA Post Tags adweek, brand id, branding, content marketing, digital branding, digital marketing, levi's, starbucks

An Open Letter to Marketers: Speak Softly

March 3, 2022January 6, 2016 by Greg Ippolito

A whisper is better heard than a shout — because people will lean in to hear what you have to say.

Categories IMA Post Tags branding, content marketing, digital marketing, ppc, sem, seo, social media marketing

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