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Relevant, Different, Better

May 25, 2022June 24, 2021 by Greg Ippolito

In his new book, Ron Wagner shares keen insights on how to build a singular brand.

Categories IMA Post Tags brand, branding, gmac, penn state, ron wagner

The One Thing

May 25, 2023October 22, 2020 by Greg Ippolito

Achieving brand singularity in your market space mean focusing on One Thing.

Categories IMA Post Tags brand, brand singularity, city slickers, komen, lululemon, nike, one thing, susan g komen, volvo

Lying in the Bed You Made

May 19, 2022August 20, 2020 by Greg Ippolito

This is a story of how a national mattress brand managed to turn five sales into just one.

Categories IMA Post Tags brand, crm, customer experience, customer journey, customer relationship, cx, helix

Getting COVID-19 right (as a marketer)

November 10, 2021April 23, 2020 by Erin Ippolito

COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.

Categories IMA Post Tags brand, coronavirus, covid-19, digital, digital advertising, digital marketing, marketing, social media

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