by Greg Ippolito | Jun 24, 2021 | IMA Post
Relevant, Different, Better Ron Wagner — home-grown marketing guru and all-around mensch — has written a new book: “Relevant, Different, Better.” It offers “109 Bite-Sized Tips, Insights, and Lessons to Help You Stand Up and Stand Out.” It’s a fast, fun read, filled...
by Greg Ippolito | Oct 22, 2020 | IMA Post
The One Thing If you or someone you know has been touched by breast cancer, and you want to do something about it, you think of Susan G. Komen. There are many cancer charities one could support. But Komen was the first to focus specifically on breast cancer. With an...
by Greg Ippolito | Aug 20, 2020 | IMA Post
Lying in the Bed You Made This is a story of how a national mattress brand managed to turn five sales into just one. Several years ago, my wife and I were shopping for a new mattress for our older daughter. She was 12 and had outgrown her “little kid” bed. As it...
by Erin Ippolito | Apr 23, 2020 | IMA Post
Getting COVID-19 right (as a marketer) Covid-19 has monumentally changed our world, across numerous dimensions. Looked at one way, we’ve been driven indoors for the most part — a phenomenon that’s literally quieting the world down. Our face-to-face interactions with...
by Greg Ippolito | Feb 18, 2019 | IMA Post
What Does Your Brand Stand For? There’s an old saying that there’s no such thing as bad publicity. It’s generally attributed to P.T. Barnum. But some music historians believe it was coined by none other than Keith Richards. You know. The guy who threw TVs out of hotel...
