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5 Steps to Understanding Your Brand’s DNA

5 Steps to Understanding Your Brand’s DNA

by Erin Ippolito | May 23, 2017 | IMA Post

5 Steps to Understanding Your Brand’s DNA Your brand is not your logo. Repeat: YOUR BRAND IS NOT YOUR LOGO. This isn’t a revelation. A quick Google search on that proclamation will return loads of results. Yet so many people continue to use the two terms synonymously,...

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