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bill bernbach

It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

The Sound of Progress: Ep 1: Bill Bernbach

November 10, 2021November 14, 2017 by Greg Ippolito

We’re celebrating marketers who helped change the world. First up, Bill Bernbach.

Categories IMA Post Tags bill bernbach, ddb, marketing pioneer, volkswagen, vw

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