by Greg Ippolito | Nov 14, 2017 | IMA Post
The Sound of Progress: Ep 1: Bill Bernbach In the 18th Century, philosopher George Berkeley raised a question that we’ve all come to know: “If a tree falls in the woods, and no one is around to hear it, does it make a sound?” Anyone in the communications world can...
by Greg Ippolito | Sep 28, 2016 | IMA Post
The Science of Storytelling Storytelling is an art form. Kind of. When you look closely, an effective story isn’t the product of unbridled creativity. It has a well-vetted structure, uses reliable tools, and triggers known psychological principles. As such, the...
