by Greg Ippolito | Jan 8, 2019 | IMA Post
Yanny, Laurel & The Dress First there was “The Dress” (white/gold or black/blue?). Then there was “Yanny” vs. “Laurel.” Each phenomenon bifurcated the internet. There was no debate to be had; you were either on one side or the other. In both cases, experts...
by Greg Ippolito | Jun 20, 2017 | IMA Post
The Empty Promise of Marketing Tech Marketing technology has, to a large degree, been a big tease. This claim may seem laughable at first. After all, we’ve been living in the “Big Data” era for almost ten years, and the progress we’ve made in that time has been...
by Greg Ippolito | Jan 28, 2016 | IMA Post
Deep Cuts I started my career in the mid-90s as a copywriter, under the tutelage of a superb veteran writer named Marilyn. One of the first things Marilyn taught me — like it was Marketing 101 — was this: “The most important word in persuasion is ‘you.’ ” Marilyn knew...
