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Yanny, Laurel & The Dress

June 2, 2022January 8, 2019 by Greg Ippolito

The customer decides what’s right, what’s good, and what matters. Not you.

Categories IMA Post Tags 2019 outlook, big data, brand awareness, customer empathy, demand generation, last-click attribution, relevance, the dress, yanny and laurel

The Empty Promise of Marketing Tech

March 2, 2022June 20, 2017 by Greg Ippolito

For years, tech companies have made implicit promises on which they’ll never deliver.

Categories IMA Post Tags actionable empathy, big data, digital marketing, marketing measurement, marketing metrics

Deep Cuts

October 20, 2022January 28, 2016 by Greg Ippolito

Is data-enabled personalization making our comfort zones a little TOO comfortable?

Categories IMA Post Tags big data, data-enabled personalization, david foster wallace, vinyl records

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