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b2b marketing

Apples & Oranges (The TikTok v Facebook Debate)

September 5, 2022August 18, 2022 by Greg Ippolito

If you’re a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Categories IMA Post Tags b2b digital marketing, b2b marketing, b2b social media, digital marketing, facebook, social media marketing, social media strategy, tiktok Leave a comment

Greg Ippolito reveals secrets in recent interview

February 28, 2022January 18, 2022 by Greg Ippolito

Our president & creative director’s exclusive interview with Mission Matters.

Categories IMA Post Tags b2b, b2b marketing, content marketing, david and goliath, digital marketing, entrepreneurship, marketing, mission matters, smb

A meditation on (human) evolution

October 3, 2022June 28, 2018 by Greg Ippolito

All creatures in nature adapt. But only humans do it out of dissatisfaction.

Categories IMA Post Tags b2b marketing, darwin, dissatisfaction, don draper, evolution, leverage, marketing, natural selection

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