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You’re Branding in the Past, Man

October 6, 2022May 20, 2021 by Greg Ippolito

The old branding model is dead. Today, it’s all about customer experience.

Categories IMA Post Tags apple, b2b, customer experience, cx, nike, product, scott galloway, starbucks, the four

Top Ten Vintage TV Spots (2020 Quarantine Edition)

November 10, 2021December 14, 2020 by Greg Ippolito

Behold! The all-time best vintage TV spots — Philly/quarantine edition.

Categories IMA Post Tags 6 abc, apple, betsons, budweiser, classic advertising, coca-cola, dunkin donuts, got milk, krass bros, tootsie pop, tv spots, vintage advertising, volkswagen

An open letter re: IMA’s recent rebrand

November 10, 2021March 21, 2019 by Greg Ippolito

“If you want people to really love your brand, you need to get real.” A note on our recent journey.

Categories IMA Post Tags apple, branding, digital branding, digital marketing, ima, market, marketing, rebranding

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