Top Ten Vintage TV Spots (2020 Quarantine Edition)

Top Ten Vintage TV Spots (2020 Quarantine Edition)

Top Ten Vintage TV Spots (2020 Quarantine Edition) Being in quarantine for most of 2020 made us find new and inventive ways to stave off boredom. As lovers of all “media arts” — but commercials in particular — the IMA team started celebrating vintage TV spots in our...
An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand

An open letter re: IMA’s recent rebrand Dear friends & colleagues, If you’ve been in the room during one of my lectures on branding, you know that I always start with the “three critical elements.” For a brand to be effective, it must be three things: Different...