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What Changes Now for Facebook Advertisers?

January 27, 2022November 10, 2021 by IMA Greg

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Categories IMA Post Tags actionable empathy, advertising, ai, apple, artificial intelligence, big data, bill bernbach, brand, branding, coca-cola, content marketing, coronavirus, covid-19, creative process, creativity, culture, customer empathy, customer experience, customer journey, cx, david foster wallace, demand generation, digital branding, digital marketing, facebook, franz kafka, got milk, Jack Kerouac, just do it, lead nurturing, lead scoring, marketing, memes, mql, new coke, nike, relevance, sales and marketing, search engine marketing, sem, seo, social media, social media marketing, starbucks, volkswagen Leave a comment

3 Key Ways Marketers Can Use Artificial Intelligence IRL

November 10, 2021September 24, 2020 by Greg Ippolito

Some practical IRL advice on how to implement AI & ML into your 2021 marketing plan.

Categories IMA Post Tags ai, artificial intelligence, digital marketing, digital marketing trends 2021, machine learning, marketing, ml

9 Marketing Trends That Will “Bust” in 2019

November 10, 2021November 27, 2018 by Greg Ippolito

What cool, new tactics and technologies from 2018 will go “bust” in the new year?

Categories IMA Post Tags ai, artificial intelligence, facebook, igtv, influencer marketing, instagram, mql, personalization, voice search

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