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Is It Time to Replace Your Creative Team with Generative AI?

September 8, 2023September 7, 2023 by Greg Ippolito

It’s time for a frank discussion about how Generative AI should intersect with the creative process going forward.

Categories IMA Post Tags ai, artificial intelligence, digital marketing, generative ai, marketing, search engine marketing, sem, smm, social media marketing Leave a comment

7 Hot Takes on AI and the Future of Marketing

June 21, 2023June 20, 2023 by Greg Ippolito

Now that the initial hype has died down, in what ways will AI truly affect modern marketing? 7 experts weigh in.

Categories IMA Post Tags ai, artificial intelligence, chatgpt, dall-e, google bard, machine learning, marketing, microsoft bing Leave a comment

What AI Means for Search Engine Marketing (SEM)

March 2, 2023March 1, 2023 by Greg Ippolito

AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?

Categories IMA Post Tags ai, artificial intelligence, chatgpt, machine learning, openai, search, search engine marketing, search engine optimization, sem, seo Leave a comment

Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

3 Key Ways Marketers Can Use Artificial Intelligence IRL

July 21, 2022September 24, 2020 by Greg Ippolito

Some practical IRL advice on how to implement AI & ML into your 2021 marketing plan.

Categories IMA Post Tags ai, artificial intelligence, digital marketing, digital marketing trends 2021, machine learning, marketing, ml

9 Marketing Trends That Will “Bust” in 2019

November 10, 2021November 27, 2018 by Greg Ippolito

What cool, new tactics and technologies from 2018 will go “bust” in the new year?

Categories IMA Post Tags ai, artificial intelligence, facebook, igtv, influencer marketing, instagram, mql, personalization, voice search

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