Skip to content

About IMA

Services

Digital Brand Activation

Big Digital Energy

Giving Back

IMA Post

advertising

It’s All About the Takeaway

February 15, 2023February 15, 2023 by Greg Ippolito

“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”

Categories IMA Post Tags advertising, bill bernbach, communications, copywriting, creative, customer experience, cx, empathy, marcel duchamp, marketing Leave a comment

Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

On (Creative) Directing

October 26, 2022September 21, 2022 by Greg Ippolito

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

Categories IMA Post Tags advertising, branding, content marketing, creative direction, creative director, digital marketing, marketing Leave a comment

The Twitter Deal: What Happens Now?

July 18, 2022July 17, 2022 by Greg Ippolito

Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

10 Lessons from a Lifelong Copywriter (Part 2 of 2)

July 18, 2022May 26, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

The Twitter Acquisition: 3 Things Marketers Need to Know

July 18, 2022April 26, 2022 by Greg Ippolito

Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)

Categories IMA Post Tags advertising, elon musk, marketing, social media marketing, twitter, twitter acquisition, twitter advertising Leave a comment

10 Lessons from a Lifelong Copywriter (Part 1 of 2)

July 18, 2022April 21, 2022 by Greg Ippolito

Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.

Categories IMA Post Tags advertising, copy, copywriter, copywriting, creative, marketing Leave a comment

When It Comes to Diversity in Advertising, Avoid the Obvious

February 2, 2023April 22, 2021 by Greg Ippolito

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Categories IMA Post Tags advertising, coca-cola, customer experience, diversity, Heineken, marketing, social media, starbucks

Top-10 COVID-19 Crack Ups

November 10, 2021May 21, 2020 by Greg Ippolito

Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.

Categories IMA Post Tags advertising, content, coronavirus, covid-19, funny, memes

Do we even need advertising anymore? [a thought experiment]

November 10, 2021October 17, 2019 by Tom Wingert

What if brands stopped advertising and, instead, found more creative ways to engage their audiences?

Categories IMA Post Tags advertising, campaigns, city fitness, guerilla marketing, street art, trashcantakeover
Post navigation
Older posts
Page1 Page2 Next →

TWITTER

LINKEDIN

Blue Bell
716 DeKalb Pike, #210
Blue Bell, PA, 19422

Philly Philly
2001 Market St, 25th Floor
Philadelphia, PA 19103

info@ima314.com

+1 215 421 3034