by Greg Ippolito | May 21, 2020 | IMA Post
Top-10 COVID-19 Crack Ups Charlie Chaplin famously said, “Life is a tragedy when seen in close-up, but a comedy in the long-shot.” When we pull back from our many present-tense difficulties, we see that the COVID-19 crisis has given us some really funny moments. And...
![Do we even need advertising anymore? [a thought experiment]](https://ima314.com/wp-content/uploads/2019/10/GIANNI5_v2-1080x675.jpg)
by Tom Wingert | Oct 17, 2019 | IMA Post
Do we even need advertising anymore? [a thought experiment] Thought experiment:What would happen if brands stopped advertising and, instead, put their marketing budgets into doing anything but advertising?Earlier this year, a friend of mine and I won a Silver National...
by Greg Ippolito | Aug 13, 2019 | IMA Post
What does “media arts” mean? Most know us only by our acronym “IMA.” But when people see our full name printed out — “Ippolito Media Arts” — we often get the question, “What does ‘media arts’ mean?” We’ll let the great Lee Clow explain: Related content: > An...
by Greg Ippolito | Feb 27, 2018 | IMA Post
Carrying the Torch “Most people hate most advertising most of the time.” I wrote that back in 2016. A strange thing for an advertising professional to write, but that doesn’t make it untrue. Advertising has been called a blight on our culture, and not unfairly. It’s...
by Greg Ippolito | Jul 20, 2016 | IMA Post
Ogilvy & The Iceberg A particular David Ogilvy graphic has been floating around the interwebs of late. It lays out the ad icon’s “5 Work Habits as a Copywriter.” This graphic does more than provide good guidance on how to write copy/content. It provides...
