It’s All About the Takeaway
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
advertising
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
On (Creative) Directing
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
The Twitter Deal: What Happens Now?
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
10 Lessons from a Lifelong Copywriter (Part 2 of 2)
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
The Twitter Acquisition: 3 Things Marketers Need to Know
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
10 Lessons from a Lifelong Copywriter (Part 1 of 2)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
When It Comes to Diversity in Advertising, Avoid the Obvious
Promoting diversity and inclusion in advertising isn’t as easy as it seems.
Top-10 COVID-19 Crack Ups
Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.
Do we even need advertising anymore? [a thought experiment]
What if brands stopped advertising and, instead, found more creative ways to engage their audiences?
