The Hemingway Rules
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
advertising copy
Should You Replace Your Copywriters with ChatGPT?
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
Embrace Your Negative Space
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
