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Should You Replace Your Copywriters with ChatGPT?

January 25, 2023January 19, 2023 by Greg Ippolito

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Categories IMA Post Tags advertising, advertising copy, ai, artificial intelligence, chatgpt, content marketing, copywriter, copywriting, creative, marketing Leave a comment

Embrace Your Negative Space

October 27, 2022October 19, 2022 by Greg Ippolito

Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.

Categories IMA Post Tags advertising copy, content marketing, digital marketing, negative space Leave a comment

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