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actionable empathy

The Junk Mail & the Damage Done

September 2, 2022July 22, 2021 by Greg Ippolito

Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.

Categories IMA Post Tags actionable empathy, bad sales, customer experience, cx, junk mail, neil young, sales and marketing

Consider the Customer

July 14, 2022July 23, 2020 by Greg Ippolito

When’s the last time you actually imagined what it’s like to be your own customer?

Categories IMA Post Tags actionable empathy, customer experience, cx, digital experience, online experience

The Resurgence of the Ultimate Technology

March 2, 2022January 8, 2018 by Greg Ippolito

Marketing tech can help deliver a great customer experience … but not create one.

Categories IMA Post Tags actionable empathy, content marketing, creativity, customer empathy, customer experience, ivan pollard, marketing tech, oliver sacks

The Empty Promise of Marketing Tech

March 2, 2022June 20, 2017 by Greg Ippolito

For years, tech companies have made implicit promises on which they’ll never deliver.

Categories IMA Post Tags actionable empathy, big data, digital marketing, marketing measurement, marketing metrics

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