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Beyond Engagement

July 19, 2022June 30, 2022 by Greg Ippolito

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Categories IMA Post Tags a/b testing, b2b social, digital marketing, linkedin strategy, marketing, social media, social media marketing, social media strategy, social media testing Leave a comment

It’s Time to Stop Being “Data Driven”

December 1, 2022February 13, 2021 by Greg Ippolito

Most marketers believe in being “data driven.” But is that philosophy trapping us?

Categories IMA Post Tags a/b testing, data driven, data informed, marketing, subaru

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