SOCIAL THAT’S ENGINEERED TO PERFORM
Social Media Marketing Strategy (SMMS) by IMA
Is your brand ready for a custom SMMS?
What we audit
to provide insight into what you’re doing well, and not-so-well, on social media
to determine what content your competitors are using to win & engage customers
to show you what industry topics & stories are grabbing your audience’s attention
What we unearth
The topics your audiences care most about
The formats your audiences like best (e.g., videos, GIFs, infographics)
Your brand’s ideal social media channel mix
Your brand’s ideal content frequency, by channel
Benchmarks we set
Specific FY goals for audience REACH
Specific FY goals for audience ENGAGEMENT
Specific FY goals for FOLLOWER GROWTH
… AND, we’ll engineer your custom roadmap to reach, and exceed, those goals 😄
How we optimize
Our strategy includes how to consistently engage your “best fit” audiences … while monitoring their reactions & activity to optimize future engagement.
Which is detailed and delivered to your team as a “playbook” they can use to manage your brand’s social media execution and stay on-point.
We had very ambitious social media objectives to drive industry-leading follower growth, engagement rates and more. IMA helped us achieve them all — with the right blend of analysis, innovation and creativity.
Chief Marketing Officer
Premier Dental USA
Are you ready?
If your brand needs to get more from its social media efforts, contact us now — and one of our principals will get in touch with you to schedule a phone call.
(Your gut is probably telling you to NOT do that. Because who wants to hear some sales pitch? Well, our promise to you is: NO SALESPEOPLE. Instead, you’ll be directly connected to our agency’s leadership team — really smart and thoughtful people who will get your brain thinking differently about social.)