Search Marketing Strategy

We’re entering a new era of Search Marketing.

Make sure you’re prepared.

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of B2B purchases begin with Google searches.

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of B2B buyers look for content by thought leaders.

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Guiding search queries to relevant content
Optimizing the user experience (for mobile and desktop)
Getting ahead of major algorithm updates (like Panda, Penguin and Hummingbird)
Dialing in on your “EAT” (Expertise, Authoritativeness, Trustworthiness), since Google prioritizes websites that rank highly on these three dimensions
Understanding how AI is informing Google’s algorithms and shaping best practices for search, so your digital platforms won’t lose rank going forward

“We chose IMA for their results-driven focus. We’ve seen huge growth in performance and overall results have far exceeded our expectations.”

“We had very ambitious digital marketing objectives. IMA partnered with us to achieve them all.”

“IMA was able to carve a space for us in the market where we were able to rapidly grow … with a sophisticated digital presence.”