Case Study - Premier Dental
How to take a bite out of your competition
The Situation
Founded in 1913, Premier Dental has been creating and providing innovative, inspired solutions to dental professionals for more than 100 years. But they had fallen behind some of their competitors — big names like 3M and Hu-Friedy — on the digital marketing front. After updating their brand in late 2017, Premier looked to IMA to help digitally activate that new brand.
The Results.
Over a two-year period:
0
M
IMPRESSIONS
0
x
increase in social media engagement
0
k
leads generated
0
%
increase in Facebook followers
0
%
cost-per-lead reduction
The strategy
- Identify Premier’s “best fit” audiences online
- Determine what topics, products, messages, etc., matter most to them
- Create campaigns that generate high engagement & minimal waste
- Measure & optimize channels to continuously improve performance
The goals
- Raise awareness of Premier across key digital channels
- Generate highly targeted leads for CRM/Sales
- Build large “follower” groups on key social media platforms
- Increase online engagement across all digital channels
The Tactics
SEO & SEM/PPC
Digital event campaigns via geoframing
Display & Remarketing
