Case Study - Premier Dental

How to take a bite out of your competition

The Situation

Founded in 1913, Premier Dental has been creating and providing innovative, inspired solutions to dental professionals for more than 100 years. But they had fallen behind some of their competitors — big names like 3M and Hu-Friedy — on the digital marketing front. After updating their brand in late 2017, Premier looked to IMA to help digitally activate that new brand.

The Results.

Over a two-year period:

0 M


0 x

increase in social media engagement

0 k

leads generated

0 %

increase in Facebook followers

0 %

cost-per-lead reduction

The strategy

The goals

The Tactics




Digital event campaigns via geoframing


Display & Remarketing


Social media — organic & promoted posts

Chris Helle (CMO) - Premier Dental AND Medical Co.

“We had very ambitious digital marketing objectives. IMA partnered with us to achieve them all — with the right blend of analysis, innovation and creativity.”

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