MAC Papers + Packaging

Headline Animation Storyboard

INITIAL STORYBOARD: POSTED 12/14/2022

Frame 1: The previous frame begins to be filled by a blue slanted bar.

Frame 2: As the bar continues to fill the screen the first headline fades in from the bottom left corner.

Frame 3: The headline lands in the middle full strength, long enough to be read.

Frame 4: The next headline begins to fade in from the bottom left as the current quote fades off the top while zooming out.

Frame 5: The headline lands in the middle full strength, long enough to be read.

Frame 6: The next headline begins to fade in from the bottom left as the current quote fades off the top while zooming out.

Frame 7: The headline lands in the middle full strength, long enough to be read.

Frame 8: The blue bar moves off screen to the top and the headline fades away revealing the next frame.

Chart Animation Storyboard

REVISED STORYBOARD: UPDATED 12/13/2022

Frame 1: The MACPP stripes come in from the bottom left over the previous frame.

Frame 2: The MACPP stripes continue to build over previous frame.

Frame 3: The MACPP stripes start to form the logo and continue to enlarge to fill the screen.

Frame 4: The MACPP stripes start to form the logo and continue to enlarge to fill the screen.

Frame 5: The MACPP logo has overtaken the screen revealing the text to build in.

Frame 6: The chart x axis builds with the numbers to the left followed by the first bar.

Frame 7: Zoom into the chart y axis to increase the visual difference between the bars. As the second bar builds, the first bar shrinks slightly.

Frame 8: The numbers and lines in the y axis fade out and the last bar builds in, hitting the top of the frame.

Frame 9: The bar moves left to make room for the payoff. Each part of the text animates in.

Frame 10: The text continues to build in line by line.

Frame 11: The text continues to build in line by line.

Frame 12: The blue bar fills the screen leaving just the $779M text.

Frame 13: The blue bar moves off screen left revealing the next frame of the animation.