Digital Marketing for Tech & Software
From a marketer’s perspective, the tech industry is a most unique marketplace. There seem to be few “best practices” to rely on, and there are few off-the-shelf strategies worth using.
Tech companies range from scrappy startups to legacy powerhouses. Some sell software to individuals for a few bucks a month; others sell to corporations for tens of thousands. Some sell standardized products and services; others sell highly customized solutions.
Yet they all need to leverage the power of digital marketing to find their most-lucrative customers, and nurture them through profitable relationships. At IMA, we have a long and successful track record of doing just that.
Digital marketing services that IMA brings to Tech:
- Identifying your best audiences
- Engineering microtargeted inbound strategies
- Creating engaging, dynamic digital experiences
- Capturing high-quality leads
- Nurturing & scoring those leads to “MQL” status
- Measuring & optimizing campaigns in an ongoing manner
To ask a marketing question about your tech/software brand, or to schedule a confidential discussion, please reach out to us below.
featured clients
blue bell
716 DeKalb Pike, #210
Blue Bell, PA 19422
philly philly
1900 Market Street
Philadelphia, PA 19103
(WeWork)
Ph: 215-421-3034
need a marketing consult?
If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com
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