financial services

Digital Marketing for Financial Services

Financial services brands fall into two general categories: the bold, and the monolithic.

From the former group, we’ve seen bold brand videos, interactive campaigns, and next-generation sweepstakes. From the latter, we’ve seen a whole lot of the same.

Worldwide, digital advertising in the Financial space rose from $53.7 billion in 2008 to almost $170 billion in 2017. Today, digital accounts for close to 30-percent of the industry’s total marketing spend.

The bold are exploring what’s possible in digital … while the rest struggle with institutional inertia, risk avoidance, and the long timeframes required for operations. But if you’re willing to demand more—starting with a clear view into what drives your customers — the perceived limitations of the financial industry fall away.

Benefits of IMA’s digital marketing services for Financial:

  • Measurable & optimized digital ROI
  • Increased lead generation (quality & quantity)
  • Enhanced attribution
  • Improved customer loyalty
  • Higher-quality brand engagement

To ask a marketing question about your financial services brand, or to schedule a confidential discussion, please reach out to us below.

IMA is exceptional at targeting creative to prospects and existing customers, or motivating a sales force. They work comfortably across all channels, delivering on-strategy and on-brand consistently.

Douglas Reppa, Vice President, Bank of America

featured clients

Gimmicks Fall Apart

If your marketing content tends to “stretch the truth” from time to time — beware.

blue bell

716 DeKalb Pike, #210
Blue Bell, PA 19422

philly philly

1900 Market Street
Philadelphia, PA 19103

Ph: 215-421-3034

need a marketing consult?

If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion:

get on the list

Once a month, we’ll send the latest digital marketing trends and customer insights right to your inbox. Get on the list.

9 + 14 =