financial services

Digital Marketing for Financial Services

Financial services brands fall into two general categories: the bold, and the monolithic.

From the former group, we’ve seen bold brand videos, interactive campaigns, and next-generation sweepstakes. From the latter, we’ve seen a whole lot of the same.

Worldwide, digital advertising in the Financial space rose from $53.7 billion in 2008 to almost $170 billion in 2017. Today, digital accounts for close to 30-percent of the industry’s total marketing spend.

The bold are exploring what’s possible in digital … while the rest struggle with institutional inertia, risk avoidance, and the long timeframes required for operations. But if you’re willing to demand more—starting with a clear view into what drives your customers — the perceived limitations of the financial industry fall away.

Benefits of IMA’s digital marketing services for Financial:

  • Measurable & optimized digital ROI
  • Increased lead generation (quality & quantity)
  • Enhanced attribution
  • Improved customer loyalty
  • Higher-quality brand engagement

To ask a marketing question about your financial services brand, or to schedule a confidential discussion, please reach out to us below.

IMA is exceptional at targeting creative to prospects and existing customers, or motivating a sales force. They work comfortably across all channels, delivering on-strategy and on-brand consistently.

Douglas Reppa, Vice President, Bank of America

featured clients

Bring Water to Your Horse

People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.

blue bell

716 DeKalb Pike, #210
Blue Bell, PA 19422

philly philly

1900 Market Street
Philadelphia, PA 19103

Ph: 215-421-3034

need a marketing consult?

If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion:

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