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PIMI #1: Mike Mawby

Introducing Profiles in Marketing Innovation (PIMI), a new segment dedicated to marketing leaders who think a little differently. First up, Mr. Mike Mawby.

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The Hemingway Rules

How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.

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On (Creative) Directing

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

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Beyond Engagement

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

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Think Small

Truly great work requires the care & attention of a dedicated team. Does your agency “think small”?

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The Power of Hope

In times of transition — like we’re experiencing right now — NEW can be a powerful concept.

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Breaking Brand

In a world and an age where things are constantly changing, a great brand is never afraid to recreate itself.

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Joy & Pain

The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?

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Deep Cuts

Is data-enabled personalization making our comfort zones a little TOO comfortable?

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Frustrated by empty lead-gen promises? Ask these questions of any lead-gen agency to see if they're for real.
Introducing Profiles in Marketing Innovation (PIMI), a new segment dedicated to marketing leaders who think a little differently. First up, Mr. Mike Mawby.
One of the best and most unlikely brands I ever encountered was created by a South Philly weed dealer.
Curious about Digital Brand Activations? Here are answers to your most frequently asked questions.
Forget all the tips, tricks and trends you read about. Here are the four things you need to know as you start into your 2024 marketing plan.
Momentum Marketing is arguably the most effective and efficient way to conduct digital marketing in the modern age. Here's why.
The advent of search, through Google, represented a game-changing cultural shift in how consumers engage with brands.
Your products and services aren't inherently valuable. They're only valuable if they mean something to your audience.
It's time for a frank discussion about how Generative AI should intersect with the creative process going forward.
When you make it about the customer, you earn their trust. And when you earn their trust, everything else is academic.
Premier Dental CEO Julie Charlestein discusses branding — and so much more — in her new WSJ-bestselling book.
Now that the initial hype has died down, in what ways will AI truly affect modern marketing? 7 experts weigh in.
It’s important to do marketing and sales on behalf of your company. But never at the expense of your clients.
How does one learn to write great copy in the modern context? Start by going back in time: with Mr. Ernest Hemingway.
AI technology is evolving at lightning speed. How will it impact your search engine marketing strategy?
“The writer is concerned with what he puts into his writings. The communicator is concerned with what the reader gets out of it.”
A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?
Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.
In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.
Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.
A creative director can be the difference between something mediocre and something great. But how does one “direct”?
If you're a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.
Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?
At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.
Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.
Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)
Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.
Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?
Forming habits of excellence start with building the right kind of culture within your organization.
Our president & creative director’s exclusive interview with Mission Matters.
Take my grandfather’s advice. When it comes to politics, keep your mouth shut.
If your marketing content tends to “stretch the truth” from time to time — beware.
Now that Facebook has rebranded to Meta, what will change for social media marketers?
Take your B2B social media marketing to the next level — starting with LinkedIn.
People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.
Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.
In his new book, Ron Wagner shares keen insights on how to build a singular brand.
The old branding model is dead. Today, it's all about customer experience.
Promoting diversity and inclusion in advertising isn’t as easy as it seems.
Truly great work requires the care & attention of a dedicated team. Does your agency “think small”?
Most marketers believe in being “data driven.” But is that philosophy trapping us?
IMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.comMarketing Daily and Technical.ly Philly.

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5 Questions to Vet a Lead-Gen Pitch

Frustrated by empty lead-gen promises? Ask these questions of any lead-gen agency to see if they're for real.

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