This is a story of how a national mattress brand managed to turn five sales into just one.
When’s the last time you actually imagined what it’s like to be your own customer?
What the 1984 NBA Draft can teach us about missed opportunity. And we don’t mean Sam Bowie.
Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.
COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.
The brilliance of “Easy Rider,” and why art of its kind struggles to find a place in the modern mediascape.
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
Philly’s sharpest marketing minds debate the Greatest Ad Campaigns of All Time.
Without realizing it, we walked through a tunnel in 2008. On the other side? Modern culture.
What if brands stopped advertising and, instead, found more creative ways to engage their audiences?
In a world and an age where things are constantly changing, a great brand is never afraid to recreate itself.
Wait a minute … what the hell do you mean by “media arts”?
If you run a small marketing department, it’s critical to know where to draw the line and ask for help.
Instagram “class accounts” are a harbinger of how we should be thinking about digital campaigns going forward.
“If you want people to really love your brand, you need to get real.” A note on our recent journey.
There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.
The customer decides what’s right, what’s good, and what matters. Not you.
The official list of IMA’s 10 best #FridayFun memes in 2018!
What cool, new tactics and technologies from 2018 will go “bust” in the new year?
What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.
Great artists don’t create genius from nothing. They size up their competition first.
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
All creatures in nature adapt. But only humans do it out of dissatisfaction.
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.
More and more people are hiding their online conversations … and that’s an opportunity in disguise.
Advertising is one of the great American art forms. But we too often forget that.
Marketing tech can help deliver a great customer experience … but not create one.
Our definitive list of the top 10 best #FridayFun e-cards of 2017!
Greater Philly’s best marketers resolve to take it to the next level in 2018.
We’re celebrating marketers who helped change the world. First up, Bill Bernbach.
How can you know your content is worth reading — let alone “liking” & “sharing”?
What digital strategies, platforms and tactics will matter most in 2018?
Sometimes the best content can be found in your own backyard.
Improving customer experience doesn’t have to involve moving mountains.
For years, tech companies have made implicit promises on which they’ll never deliver.
How can you tell if your brand has the genetic code for greatness?
Are we living in a “modern renaissance” … or a stealthy nightmare?
Learn the 5-step process to sparking “earned” social media buzz.
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
When was the last time you read your college’s mission statement?
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
The first thing marketers need to recognize? Most people hate most advertising most of the time.
A critical chapter is missing in the History of Content Marketing: the one about MTV.
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
Is data-enabled personalization making our comfort zones a little TOO comfortable?
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
IMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.