Lying in the Bed You Made
This is a story of how a national mattress brand managed to turn five sales into just one.
Consider the Customer
When’s the last time you actually imagined what it’s like to be your own customer?
Taking Dares with Yes
What the 1984 NBA Draft can teach us about missed opportunity. And we don’t mean Sam Bowie.
Top-10 COVID-19 Crack Ups
Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.
Getting COVID-19 right (as a marketer)
COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand’s image. Get it wrong, you risk looking tone-deaf.
50 years later, why “Easy Rider” doesn’t matter any more
The brilliance of “Easy Rider,” and why art of its kind struggles to find a place in the modern mediascape.
Just Do It. (But do the basics first.)
There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.
The Greatest Ad Campaigns of All Time
Philly’s sharpest marketing minds debate the Greatest Ad Campaigns of All Time.
The Year Everything Changed: 2008
Without realizing it, we walked through a tunnel in 2008. On the other side? Modern culture.
![Do we even need advertising anymore? [a thought experiment]](https://ima314.com/wp-content/uploads/2019/10/GIANNI5_v2-400x250.jpg)
Do we even need advertising anymore? [a thought experiment]
What if brands stopped advertising and, instead, found more creative ways to engage their audiences?
Breaking Brand
In a world and an age where things are constantly changing, a great brand is never afraid to recreate itself.
What does “media arts” mean?
Wait a minute … what the hell do you mean by “media arts”?
Smart Marketing Leaders Know When to Say When
If you run a small marketing department, it’s critical to know where to draw the line and ask for help.
Pop-Up Digital Campaigns (#ChangeYourMind)
Instagram “class accounts” are a harbinger of how we should be thinking about digital campaigns going forward.
An open letter re: IMA’s recent rebrand
“If you want people to really love your brand, you need to get real.” A note on our recent journey.
What Does Your Brand Stand For?
There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.
Yanny, Laurel & The Dress
The customer decides what’s right, what’s good, and what matters. Not you.
The Best of #FridayFun 2018
The official list of IMA’s 10 best #FridayFun memes in 2018!
9 Marketing Trends That Will “Bust” in 2019
What cool, new tactics and technologies from 2018 will go “bust” in the new year?
Democrats are the New New Coke
What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.
Respect the Control
Great artists don’t create genius from nothing. They size up their competition first.
What is a Digital Brand Optimization?
Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.
A meditation on (human) evolution
All creatures in nature adapt. But only humans do it out of dissatisfaction.
Notes from Philly Tech Week (on CX)
IMA’s own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.
Socializing in the Dark
More and more people are hiding their online conversations … and that’s an opportunity in disguise.
Carrying the Torch
Advertising is one of the great American art forms. But we too often forget that.
The Resurgence of the Ultimate Technology
Marketing tech can help deliver a great customer experience … but not create one.
The Best of #FridayFun 2017
Our definitive list of the top 10 best #FridayFun e-cards of 2017!
New Year’s Marketing Resolutions for 2018
Greater Philly’s best marketers resolve to take it to the next level in 2018.
The Sound of Progress: Ep 1: Bill Bernbach
We’re celebrating marketers who helped change the world. First up, Bill Bernbach.
Scoring Content Engagement in 5 Steps
How can you know your content is worth reading — let alone “liking” & “sharing”?
Digital Marketing Trends for 2018: The Experts Weigh In
What digital strategies, platforms and tactics will matter most in 2018?
Five Easy Places to Find Great Content
Sometimes the best content can be found in your own backyard.
CX Made Easy: The American Airlines App
Improving customer experience doesn’t have to involve moving mountains.
The Empty Promise of Marketing Tech
For years, tech companies have made implicit promises on which they’ll never deliver.
5 Steps to Understanding Your Brand’s DNA
How can you tell if your brand has the genetic code for greatness?
The Dark Side of Technology
Are we living in a “modern renaissance” … or a stealthy nightmare?
Getting Them to Talk About You
Learn the 5-step process to sparking “earned” social media buzz.
Ending the Cold War
As a rule, Sales and Marketing are two camps that co-exist in a state of cold war.
Unlocking the Power of Mission
When was the last time you read your college’s mission statement?
The Creative Power of Psychological Distance
Scientists have shown that increasing what’s known as “psychological distance” may increase creativity.
The Science of Storytelling
Storytelling is not some mysterious function understood only by “artists”; it has rules, which can be taught.
The New (Old) Way of Working
Our technology-addicted, multitasking lifestyle might be taking a toll on our creativity, productivity and overall health.
Ogilvy & The Iceberg
David Ogilvy showed us that the creative process requires a whole lot more than just brainfarting.
Joy & Pain
The Pain of Loss is more emotionally powerful than the Joy of Gain. So, why do we lean on the latter?
The Tao of Content Marketing: A Primer
The first thing marketers need to recognize? Most people hate most advertising most of the time.
I Want My Content Marketing!
A critical chapter is missing in the History of Content Marketing: the one about MTV.
The Four Noble Truths Of Marketing
Marketers stress about “what’s next.” But the most important lessons in marketing are timeless.
Deep Cuts
Is data-enabled personalization making our comfort zones a little TOO comfortable?
An Open Letter to Marketers: Speak Softly
A whisper is better heard than a shout — because people will lean in to hear what you have to say.
IMA Post is a monthly digital marketing blog. Founded in 2013, the publication is dedicated to producing thought-provoking content written just for marketing professionals. IMA Post offers analysis of, and commentary on, all facets of marketing, with a specific focus on digital marketing news and trends. IMA Post’s unique voice and thought leadership have been syndicated by publications including CMO.com, Marketing Daily and Technical.ly Philly.
“A president is a product. Don’t forget that.” Don Draper and the #MadMen, on the Kennedy/Nixon campaign: https://t.co/ztQAHDBNKz
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