About IMA

A new technology is being offered as a replacement for copywriters. How well does it live up to its promise?

Justify your marketing budget with real numbers. We have to formula to calculate your marketing ROI.

In the wake of great turmoil at Twitter, digital marketers have a lot of questions. We have some answers.

Every great communication has a singular focus. And design thinking, like using negative space, can help us get there.

A creative director can be the difference between something mediocre and something great. But how does one “direct”?

If you're a B2B marketer, should you be leveraging TikTok? Maybe. But maybe not. We dig into this question.

Elon Musk is backing out of the Twitter deal. What does that mean for social media marketers?

At #SMDayPHL 2022, Greg Ippolito reveals that the future of B2B social media strategy requires moving beyond engagements.

Our creative director, Greg Ippolito, shares Part 2 of his must-read Top 10 list.

Elon Musk now owns Twitter. Is it time for digital marketers to panic? In short: No. (But stay tuned.)

Our creative director, Greg Ippolito, shares some well-earned wisdom on the art of writing copy.

Consumers are on the move. Are you crafting marketing content that’s built to work “in the wild”?

Forming habits of excellence start with building the right kind of culture within your organization.

Our president & creative director’s exclusive interview with Mission Matters.

Take my grandfather’s advice. When it comes to politics, keep your mouth shut.

If your marketing content tends to “stretch the truth” from time to time — beware.

Now that Facebook has rebranded to Meta, what will change for social media marketers?

Take your B2B social media marketing to the next level — starting with LinkedIn.

People are wired to ignore advertising. To get noticed, you need to bring the water directly to your horses.

Junk mail, cold calls, etc. leave behind a lot of damage you can’t see.

In his new book, Ron Wagner shares keen insights on how to build a singular brand.

The old branding model is dead. Today, it's all about customer experience.

Promoting diversity and inclusion in advertising isn’t as easy as it seems.

Truly great work requires the care & attention of a dedicated team. Does your agency “think small”?

Most marketers believe in being “data driven.” But is that philosophy trapping us?

On the other side of the pandemic, how should marketers address the “New New Normal”?

Behold! The all-time best vintage TV spots — Philly/quarantine edition.

In times of transition — like we’re experiencing right now — NEW can be a powerful concept.

Achieving brand singularity in your market space mean focusing on One Thing.

Some practical IRL advice on how to implement AI & ML into your 2021 marketing plan.

This is a story of how a national mattress brand managed to turn five sales into just one.

When’s the last time you actually imagined what it’s like to be your own customer?

What the 1984 NBA Draft can teach us about missed opportunity. And we don’t mean Sam Bowie.

Despite our many difficulties, the COVID-19 crisis has also given us some really funny moments.

COVID-19 is a time of crisis for brands, too. Get it right, you can strengthen a brand's image. Get it wrong, you risk looking tone-deaf.

The brilliance of “Easy Rider,” and why art of its kind struggles to find a place in the modern mediascape.

There is no simple recipe for creating a hit. But there is a process — a learnable, knowable creative process.

Philly's sharpest marketing minds debate the Greatest Ad Campaigns of All Time.

Without realizing it, we walked through a tunnel in 2008. On the other side? Modern culture.

What if brands stopped advertising and, instead, found more creative ways to engage their audiences?

In a world and an age where things are constantly changing, a great brand is never afraid to recreate itself.

Wait a minute ... what the hell do you mean by “media arts”?

If you run a small marketing department, it’s critical to know where to draw the line and ask for help.

Instagram “class accounts” are a harbinger of how we should be thinking about digital campaigns going forward.

“If you want people to really love your brand, you need to get real.” A note on our recent journey.

There’s an old saying that there’s no such thing as bad publicity. But that’s an old, and antiquated, saying.

The customer decides what’s right, what’s good, and what matters. Not you.

The official list of IMA's 10 best #FridayFun memes in 2018!

What cool, new tactics and technologies from 2018 will go “bust” in the new year?

What the Democratic Party of 2018 can learn about the “New Coke” brand disaster of 1985.

Great artists don’t create genius from nothing. They size up their competition first.

Finally: a process that gives you a clear view on all your marketing efforts & a detailed road map to achieve quantifiable gains.

All creatures in nature adapt. But only humans do it out of dissatisfaction.

IMA's own Greg Ippolito shares his thoughts on customer experience, from Philly Tech Week 2018.

More and more people are hiding their online conversations ... and that's an opportunity in disguise.

Advertising is one of the great American art forms. But we too often forget that.

Marketing tech can help deliver a great customer experience ... but not create one.

Our definitive list of the top 10 best #FridayFun e-cards of 2017!

Greater Philly's best marketers resolve to take it to the next level in 2018.

We’re celebrating marketers who helped change the world. First up, Bill Bernbach.