Serious marketers understand that effective strategies are data-informed, well-considered and hard-earned.
That’s why we developed The Process: a thoughtful, revolving, four-step methodology that will get you from where you are to where you want to be:
01 data analysis
Reviewing audience behavior and trends to see what’s working, what’s not, and where your brand’s best opportunities are.
02 digital strategy
Developing a GTM plan that gives your audiences “what they want,” in a way that supports your key marketing/sales goals.
03 experimentation
Testing potentially “viral” content & campaigns, but in measured portions — so you can try new things with low-risk & high-reward.
04 optimization
Analyzing results, evolving the strategy, drawing new hypotheses & sparking new ideas — in an ongoing effort to beat your best.
#TrustTheProcess
our mission:
To help B2B organizations evolve their “human side” — which leads to more meaningful engagement, which leads to more powerful customer relationships.
blue bell
716 DeKalb Pike, #210
Blue Bell, PA 19422
philly philly
1900 Market Street
Philadelphia, PA 19103
(WeWork)
Ph: 215-421-3034
need a marketing consult?
If you’re a CMO or Senior Marketer interested in taking your marketing in a new direction, please email our operations lead to schedule a confidential discussion: info@ima314.com
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