Serious marketers understand that effective strategies are data-informed, well-considered and hard-earned.
That’s why we developed The Process: a thoughtful, revolving, four-step methodology that will get you from where you are to where you want to be:
01 data analysis
Reviewing audience behavior and trends to see what’s working, what’s not, and where your brand’s best opportunities are.
02 digital strategy
Developing a GTM plan that gives your audiences “what they want,” in a way that supports your key marketing/sales goals.
03 experimentation
Testing potentially “viral” content & campaigns, but in measured portions — so you can try new things with low-risk & high-reward.
04 optimization
Analyzing results, evolving the strategy, drawing new hypotheses & sparking new ideas — in an ongoing effort to beat your best.