giving back

the philosophy of pencils

In the film Before Sunset, Céline talked about her work helping poor villages in Mexico. “Their concern was how to get pencils sent to the kids in these little country schools,” she said. “It was not about big revolutionary ideas, it was about pencils.”

The pursuit of grand, sweeping change isn’t the only way to make the world a better place. It’s not about Che Guevara or Bernie Sanders. It’s not about upending “the system.” It’s about each individual doing his or her part to make someone else’s life just a little better.

It’s about pencils.

On that note, here is a list of wonderful, very worthwhile organizations that IMA supports with our time and/or wallets. We hope you’ll check them out and make a contribution of your own.

Court Appointed Special Advocates (CASA) of Philadelphia delivers personalized, integrated, child-centered advocacy for abused and neglected children in foster care. Judges appoint specially trained CASA volunteers to be the “eyes and ears” of the court. Volunteers make a 2-year commitment, staying with their assigned child until their case is closed and the child is placed in a safe, permanent home. For abused and neglected children, their CASA volunteer is a much-needed, consistent adult presence in their lives. To learn more, please visit

WHYY is the Philadelphia region’s leading public media organization and PBS/NPR affiliate, serving the nation’s fourth largest TV market. WHYY further serves the community through “off-air” programs such as community forums, artistic performances and lectures. WHYY engages citizens as full partners in the conception and execution of content and advanced civic life through storytelling, arts, education and civic dialogue. WHYY helped increase student engagement in 2016 by providing digital media production learning opportunities. To learn more, please visit

Founded in 2002 by acclaimed author Dave Eggers and award-winning educator Nínive Calegari, 826 National is a network of creative writing and tutoring centers serving more than 30,000 students in seven U.S. cities: San Francisco, Ann Arbor/Detroit, Boston, Chicago, Los Angeles, Washington, D.C. and NYC. 826 National’s chapters offer a variety of inventive programs — all free of charge — that provide under-resourced students ages 6-18 with opportunities to explore their creativity and improve their writing skills. To learn more, please visit


IMA post

Lying in the Bed You Made

This is a story of how a national mattress brand managed to turn five sales into just one.


The argument for a Philly Tech Diversity Pledge

It isn’t a question of *if* there’s a gender inequality problem in tech. It’s a question of what should be done about it.

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